Legal
Privacy policy
This policy covers the veritrend.ai website only. The Veritrend care platform is governed separately, under the agreements and Data Protection Impact Assessments we hold with each care provider.
Introduction
This Privacy Policy describes how Veritrend ("we", "us", or "our") collects, uses, and shares information about you when you use our services. Effective Date: July 30, 2026. Version: 7f59fd5a.
If you have questions about this policy, please contact us at hello@veritrend.ai.
Information We Collect
We collect the following categories of personal data for the purposes described below. Under GDPR Article 6, we rely on the lawful bases shown for each processing purpose:
| Category | Fields collected | Purpose | Lawful basis |
|---|---|---|---|
| Enquiry details | Name, Job role, Organisation name, Work email address, Organisation size band, Message content you choose to include | To respond to early-access enquiries, arrange conversations, and deliver content you have asked for (such as our care-reform paper), including the transactional emails that do this. | Legitimate interests (Article 6(1)(f)) |
| Technical and usage data | Pages viewed and referring page, Approximate country and browser language, Browser and device type (user agent), Standard server and CDN logs, including IP address | To understand, in aggregate, how the website is used and to keep it secure, available and working correctly. | Legitimate interests (Article 6(1)(f)) |
Right to Withdraw Consent
Where we rely on your consent for any processing of your personal data, you have the right to withdraw that consent at any time by contacting us at hello@veritrend.ai. Withdrawing your consent does not affect the lawfulness of any processing we carried out before you withdrew it. Where consent is required to provide a particular feature or service, withdrawing it may mean we are no longer able to offer that feature or service.
Automated Decision-Making and Profiling
We do not engage in automated decision-making or profiling that produces legal effects concerning you or similarly significantly affects you within the meaning of GDPR Article 22.
Data Retention
We retain your data for the following periods:
| Category | Retention period |
|---|---|
| Enquiry details | Enquiry records are reviewed at least annually and deleted once they are no longer needed for the purpose, or earlier on request. |
| Technical and usage data | Aggregated analytics are retained for up to 12 months. Server and CDN security logs are retained for up to 30 days. |
Whether You Are Required to Provide This Data
For each category of personal data we collect, we set out below whether you are required to provide it — by law, under our contract with you, or as a precondition to entering into a contract — or whether provision is voluntary, together with the consequences of failing to provide it.
| Category | Requirement | Consequences |
|---|---|---|
| Enquiry details | Voluntary | Providing these details is voluntary. Without them we cannot reply to your enquiry or send you the content you requested. |
| Technical and usage data | Voluntary | Analytics are only collected if you accept analytics cookies; declining has no effect on your use of the site. Basic server and CDN logs are created automatically as part of serving the site securely. |
Third-Party Services
We share data with the following third-party services:
| Service | Purpose | Privacy policy |
|---|---|---|
| Supabase | Form storage and processing for early-access and content-download enquiries (hosted in the EU — Ireland) | View |
| Resend | Transactional email delivery (enquiry and content-delivery emails) | View |
| Cloudflare | Content delivery network and website security | View |
| Lovable | Website hosting and the first-party Flock analytics script served from this domain | View |
| Google Fonts | Delivery of the typefaces used on this website | View |
Your Rights
You have the following rights regarding your personal data:
- Right to access your personal data
- Right to correct inaccurate data
- Right to request deletion of your data
- Right to receive your data in a portable format
- Right to restrict how we process your data
- Right to object to processing
UK Privacy Rights (UK-GDPR)
This section applies to individuals in the United Kingdom under the UK General Data Protection Regulation (UK-GDPR), as tailored by the Data Protection Act 2018.
Data Controller: Virentis Climate Ltd, trading as Veritrend (Company No. 17096947, registered in England), Unit 10 Park Plaza, Battlefield Enterprise Park, Shrewsbury, SY1 3AF, United Kingdom
We have not appointed a Data Protection Officer. Our processing activities do not meet the thresholds in GDPR Article 37(1) that would require one. Virentis Climate Ltd is not a public authority and its website processing is neither large-scale monitoring nor large-scale special-category processing, so no statutory DPO is required. Data protection enquiries are handled at hello@veritrend.ai.
The supervisory authority for data protection in the UK is the Information Commissioner's Office (ICO). If you believe we have not handled your data in accordance with UK data protection law, you have the right to lodge a complaint with the ICO at ico.org.uk/make-a-complaint.
If we transfer your personal data outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with the UK-GDPR, including the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses where applicable.
Contact Us
Contact us:
- Legal Name: Virentis Climate Ltd, trading as Veritrend (Company No. 17096947, registered in England)
- Address: Unit 10 Park Plaza, Battlefield Enterprise Park, Shrewsbury, SY1 3AF, United Kingdom
- Email: hello@veritrend.ai
- Website: https://veritrend.ai